Popularity ≠ superiority. Proprietary text document formats is yet another proof of Microsoft’s crookedness—their subpar products only able to stay afloat by unethical anti-competitive behaviour.
I think the main reason why Word is losing mindshare, is because it was designed for paper. The whole formatting system makes the assumption that there’s a fixed width and height into which your text and images fit. In reality, a phone screen is a lot narrower and a widescreen monitor a lot wider.
Markdown never made these assumptions. For the most part simply because plain text reflows to fill whatever space you give it. But there’s no way to position an image either, I imagine mostly for simplicity’s sake. It can look goofy at times, but it never looks broken.
That’s why I can write this comment on my phone and someone else can look at it on desktop and it’s perfectly readable in both scenarios.The author would do well to look up SGML; Markdown is fundamentally about sugaring the syntax for tag-oriented markup and is defined as a superset of HTML, so mistaking it for something like TeX or Word really demonstrates a failure to engage with Markdown per se. I suppose that the author can be forgiven somewhat, considering that they are talking to writers, but it’s yet another example of how writers really only do research up to the point where they can emit a plausible article and get paid.
It’s worth noting that Microsoft bought PowerPoint, GitHub, LinkedIn, and many other things—but it did in fact create Word and Excel. Microsoft is, in essence, a sales company. It’s not too great at designing software.
So close to a real insight! The correct lesson is that Microsoft, like Blizzard, is skilled at imitating what’s popular in the market; like magpies, they don’t need to have a culture of software design as long as they have a culture of software sales. In particular, Microsoft didn’t create Word or Excel, but ripped off WordPerfect and Lotus 1-2-3.
